Pricing is more than a numbers exercise: accurate pricing reflects the true value of your products, including the labor invested. Accurate pricing communicates the worth of your work and provides fair returns. Thoughtful communication about pricing strengthens relationships with markets and customers. Most importantly, your pricing is what keeps you in business.
In these workshops, you will gain practical, immediately useable skills on setting prices.

Are you concerned about:
Covering costs?
Generating profits?
Reflecting the value of your farm or food business?
Join us to learn how to interpret sales and expense data, create pricing models, and apply strategies to make pricing decisions with clarity and confidence.

Attending both workshops is encouraged but not required.

Workshop Dates & Locations

Registration priority given to Central Mass Grown members. These workshops are intended for producers who are actively farming and have managerial responsibility.

Part I: Setting Prices to Support Profitability
December 11 from 10:30 a.m. to 1:00 p.m.
Please register by December 10

Part II: Budgeting Price Changes Due to Farm Investments
December 18 from 10:30 a.m. to 1:00 p.m.
Please register by December 17

These workshops are free of charge.
Workshops are IN PERSON only and will meet at:
Lilac Hedge Farm
216 Wachusett St
Rutland, MA 01543.

Find more information and register at:
https://thecarrotproject.salsalabs.org/farmpricingworkshops/index.html